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Ign models1/15/2024 Later, when I was at school at the Fashion Institute of Technology in New York I worked at Macy’s photo studio for free. I mean, you don’t realise all the different aspects of a shoot until you see one – the makeup artist, the stylist, casting crew, the photographer. All the excitement! I just thought, I want to be part of that. I saw a shoot going on and I’d never seen anything like it before. I guess it all began when I was 13 and I was shopping in NY. Instagram did you first start out in the industry? Senior Vice President of one of the biggest modelling agencies and founder of ground-breaking WLYG, Rose is a woman at the top of her game – here I find out how she got there, how she created WLYG, and where she wants to go next (picking up a few tips for prospective models along the way).ĭiana Silvers, of new films Booksmart and Ma, found fame through #WLYG. This is just one success of many, and WLYG looks set to revolutionise the modelling and entertainment industry. So far the page has over 266,000 Instagram followers – and counting. One success is Diana Silvers, discovered in 2015 by using #WLYG, who recently starred in the hit coming-of-age comedy Booksmart which has a 97 per cent rating on Rotten Tomatoes. Jeni Rose, Senior Vice President of IMG Models and creator of We Love Your Genes It means anyone on Instagram who uses the hashtag is in with the chance of getting discovered by talent scouts from IMG. Jeni co-founded the We Love Your Genes initiative alongside David Cunningham of IMG Models. Now Jeni Rose is championing the beginning of a new era in scouting – opportunities for all on Instagram using #WLYG. Representing big modelling names such as the Hadids, IMG is the agency to sign with. LIVING in Paris with her dream job, Jeni Rose is a Senior Vice President at IMG Models, international modelling agency operating in New York, Los Angeles, London, Paris, Milan and Sydney.
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